Google Ads · Search · PMax · Shopping

Google ads that capture ready buyers

We run Search, Performance Max, and Shopping to catch people already looking for what you sell, and turn that intent into revenue and leads, not wasted clicks.

01 — Why this channel

Google is intent. Meet people at the exact moment they are ready.

When someone searches for what you offer, they have already decided they want it. Google Ads is how you get in front of that decision. The work is in structure, keyword discipline, and feeds, so you capture the intent without paying for the noise around it.

Right fit

Businesses with existing demand and searchable products or services, e-commerce stores with a clean feed, and local or lead-gen businesses that want high-intent enquiries.

Wrong fit

If nobody is searching for your category yet, Google alone will struggle. In that case we would start with demand creation on Meta and add Google as intent grows.

02 — What is included

The full account, run properly.

/01

Search & intent strategy

Tightly structured Search campaigns mapped to how your buyers actually search, not a keyword dump.

/02

Performance Max

PMax built and fed properly, with the signals and assets it needs, and read in a way you can actually understand.

/03

Shopping & feeds

Product feeds built to convert, so your catalogue works for you rather than just existing.

/04

Keyword hygiene

Ongoing negative keyword work so budget goes to searches that can become customers.

/05

Conversion tracking

GA4 and conversion tracking set up cleanly, so every rupee ties back to a real outcome.

/06

Transparent reporting

Regular reporting in plain language, focused on cost per outcome, not vanity clicks.

03 — How we work

A clear path from spend to growth.

No black box. Four stages, and you see the numbers at every one.

A

Audit & setup

Tracking, pixels, and a clean baseline so every decision rests on real data.

B

Strategy & build

Account structure, audiences, and a creative plan built around your offer.

C

Test & optimise

Small deliberate bets first, then daily optimisation against the metrics that matter.

D

Scale & report

Scale what is proven, cut what is not, and report it back in plain language.

04 — Proof

Case studies from this channel.

Case studies for this channel are on the way. Add one under Case Studies and tag it with this platform to have it appear here automatically.
FAQ

Questions we get before the first call.

Is Google better than Meta? +
Neither is better, they do different jobs. Google captures existing demand, Meta creates it. Many brands do best running both. We help you start where your money works hardest first.
How soon will I see results? +
Search can produce enquiries quickly once intent exists, but it still needs a short learning and optimisation window to reach efficient cost per outcome.
Do I need a big product catalogue? +
No. Search and lead-gen work without a catalogue. Shopping needs a product feed, which we help set up if it fits your business.
What do you need from me? +
Access to your Google Ads and Analytics, your landing pages or product feed, your offer and margins, and quick answers when we ask.
வளர்ச்சி

Ready to make this channel work harder?

Tell us what you sell and where you are stuck. If it is the right fit, you will know quickly, and if it is not, we will say so.

Book a call →